We know that RFID is too expensive and not practical to track the specific sale location of product that has multiple facings or positions within a store, so how do you determine the value of off location promotions?.. SenotrackShelf track.
Deployment of the unique senotrack pattern recognition software in store will enable the automatic collection of the number of hits your customers make with specific product facings and product location.
How? The X,Y coordinates collected as your customers interact with retail shelves enables the collection of valuable customer shopping behaviour to further enhance your knowledge of the market, from trade marketing surveys to data overlays on product planogram, conversion rates or linger times purchase decision can now be comprehensively collected for the purpose of video backed exception reporting.
Replace the inaccuracies of "clip board" collection and statistical extrapolation with real consumer information available now, 24 hours / day seven days / week form Senotrack – Shelf track.
