As a manufacturer, have you ever wanted to know; how many shoppers visit my category? When they visit? Do they purchase? How long does that decision take? Does shopper behaviour vary between outlets? How? Where should I invest my marketing spend for greatest affect?
As a Retailer, have you ever wanted to know; was that promotional location affective? How do I measure the performance of dual located product? How does the behaviour of my customers vary by store format or location?
As a Marketer, have you ever wanted to know; what exposure my clients will get in store? How do I measure exposure, reach, frequency and unique impressions?
Senotrack now has the answer with Store Track.
Store Track utilises Senotrack optical pattern recognition software to automatically identify and track individual consumer movement. Access to the Senotrack web portal allows users of the service to download information derived from extended periods of raw data collection.
